In the age of instant gratification and overstimulation, the craziest stuff barely makes a dent anymore. The cultural dam has burst. Humanity’s dopamine receptors are maxed out. The only appropriate thing to do is go for broke.
So we took our original cookie and maxxed it out. A treat so freakin’ over-the-top it became a vessel for more treats. Toppings you don’t have to understand to crave. Bigger. Weirder. Unforgettabler.
Subway is Cookiemaxxing. Because the overstimulated brain deserves an overstimulating treat.
LAUNCH
Introducing Cookiemaxxing to the world.
Because one treat just isn’t enough anymore.
VIDEO
Meet the cookies changing the snack game.
OOH
Bringing the maxxing message to maximal spaces.
OOH METRO TAKEOVER
A maxxed cookie deserves a maxxed headline. This one runs between two metro stations.
DIGITAL
Testing the boundaries of banners.
EXPERIENTIAL
Meet the most maxxed pop-up of all time.
SOCIAL
Crowdsourcing insane cookie drops.
Maxxing out TikTok and Instagram.
GAMING
Choose your fighter topping.